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    What We’re Reading

    April 1, 2022

    YouTube Launches Ad-Supported TV Shows   

    With the announcement of stream-free ad-supported TV shows, YouTube has placed itself into direct competition with a number of free streaming platforms…

    March 16, 2022

    Tiktok extends video to 10 mins   

    TikTok has once again increased its video length. This move follows an extension from 60 seconds to 3 minutes back in July 2021…

    March 8, 2022

    Instagram adding more TikTok features   

    Instagram has been focusing its attention on Reels, its short-form video TikTok clone, by releasing similar features. Users can now “remix” any video content…

    February 24, 2022

    Paramount+ streaming expansion   

    Paramount+ will now include access to Showtime programming this summer. The two services were offered as a discounted bundle deal…

    February 18, 2022

    Snapchat to introduce revenue sharing on ads with Creators   

    Snapchat is aiming to establish itself as a platform for creators to make a profit. The app recently announced its plan…

    February 11, 2022

    Olympics present multiple challenges for marketers beyond COVID   

    The 2022 Olympics are having a rough time. The 2020 Summer Olympic hangover, diplomatic protests, COVID Restrictions, Saturated sports market and unfortunate timing…

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