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    What We’re Reading

    July 25, 2022

    MLB to add uniform ads for 2023   

    The new MLB labor contract agreed to in March allows teams to add uniform and helmet advertising patches. The San Diego Padres in April became the first team to announce a deal for 2023…

    July 18, 2022

    Spotify to Improve Podcast Brand Safety   

    Spotify rolled out the brand-safety initiative two days after announcing it had formed a Safety Advisory Council to provide advice on issues including hate speech, disinformation, extremism…

    July 8, 2022

    Instagram Pushes New Age Verification Tools   

    nstagram has been figuring out how to better manage their users throughout the years – not just to follow regulations, but also be able to target age-appropriate and relevant content…

    June 22, 2022

    Consumers are looking for humor but brands aren’t delivering   

    After 2 years of a pandemic, the world is reopening and life settles into a new normal. After two years of increased stress, consumers are looking for experiences and products that make them happy…

    June 8, 2022

    Heineken calls in The Closer   

    Many companies have seen increased productivity from their employees since the pandemic disrupted society as we knew it. Employees have increased their…

    May 27, 2022

    Heineken raises a glass to female fans   

    Heineken’s latest ad campaign celebrates female soccer fans while addressing gender bias within the sport. The campaign, “Cheers to All Fans, Men Included,” features…

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