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    What We’re Reading

    February 3, 2022

    Newsletter Sponsorships Could Be the Future of Targeted Advertising   

    With consumers getting increasingly frustrated with targeted ads and actively taking steps to avoid them, newsletter sponsorships are looking more and more appealing…

    January 26, 2022

    Social Commerce to grow 3x as Fast as E-Commerce   

    The global social commerce industry is expected to grow three times as fast as traditional e-commerce…

    January 17, 2022

    Legacy Auto Brands to Level the EV Playing Field in 2022   

    2022’s Consumer Electronic Show (CES) agenda is loaded with EV presentations from all the top auto brands…

    January 10, 2022

    Spotify introduces a new ad format for podcasts   

    Spotify announced that they are introducing a new ad format aimed for podcasts that will be introducing call-to-action cards…

    January 3, 2022

    Confusion Around Student-Athlete Marketing   

    Six months after student-athletes gained the ability to monetize themselves, rules and regulations are as confusing as ever…

    December 21, 2021

    New Parental Controls to be Added to Instagram   

    After the whistleblower scandal on how Facebook/Instagram are negatively impacting teen’s mental health earlier this year…

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