Google announced a number of new AI features for Google Ads and Google Analytics, providing new AI Overviews at the top of the pages, new AI data dashboard tools, and a new benchmarking AI feature. Google Analytics has new AI Overviews at the top of the homepage that give you an instant summary of important
Google is expanding measurement capabilities for YouTube brand campaigns, giving advertisers better visibility into how video ads drive engagement, brand interest, and downstream business outcomes. Now live for all advertisers, Google added two new features: Short Ad Actions and Attributed Branded Searches. Shorts Ad Actions let advertisers that are running Video View Campaigns for YouTube
Electronic Arts, the digital interactive entertainment company, announced EA Advertising, a new way for brands to connect with fans through its portfolio of games, the company said in a press release Monday. EA Advertising is expanding EA’s ecosystem by enabling brands to integrate directly into gameplay through dynamic, real-time placements, from stadium signage to custom in-game
Podcast advertising hit its strongest month of the year in March, with Q1 2026 seeing a 21% increase in spend year-over-year. This comes as 2025 saw a 32% increase in ad spending for the entire year. New data from Podscribe shows the top 10 podcast advertisers spent a combined $45.6 million in March, the highest
Meta is updating its ad measurement framework, aiming to simplify attribution in what it calls a “social-first” advertising world. Going forward, only link clicks — not likes, shares, saves or other interactions — will count toward click-through attribution. The change is designed to reduce discrepancies between Meta Ads Manager and third-party tools like Google Analytics.
Google has officially rolled out Video Reach Campaign (VRC) Non-Skip ads, expanding how brands reach connected TV audiences on YouTube. YouTube has been the No. 1 streaming platform in the U.S. for three straight years, making the TV screen a critical battleground for your brand budget. With guaranteed, non-skippable delivery, you can ensure your full
