Google has officially rolled out Video Reach Campaign (VRC) Non-Skip ads, expanding how brands reach connected TV audiences on YouTube. YouTube has been the No. 1 streaming platform in the U.S. for three straight years, making the TV screen a critical battleground for your brand budget. With guaranteed, non-skippable delivery, you can ensure your full
Based on delivery of persons 6+ in Nielsen’s PPM markets during its winter and spring 2025 waves, eight of Inside Radio’s TOP 10 news/talk stations — including four of the top five — are non-commercial listener-supported entities, featuring weekday and weekend programming from National Public Radio along with local news and locally-originated shows. Topping the list
Instagram is working on a feature called “Picks” that aims to help users find common interests. People select their favorite movies, books, TV shows, games, and music, or their “Picks.” Instagram then finds overlaps with friends who chose the same things. This program is still in beta, being offered to a brief number of users
YouTube’s rolling out a new ad option for livestreams, with side-by-side mid-roll ads, which will now be displayed on eligible CTV and web broadcasts. YouTube’s side-by-side ads are designed to be less disruptive, by minimizing and moving the main playback window, then playing the ad in its own display. Youtube explains it as, “The ad will
Nielsen’s latest report serves as another wake-up call that YouTube is rapidly gaining ground in the TV landscape. Nielsen released an updated report, which showed that YouTube has achieved a significant milestone: It has maintained the largest share of TV viewing for three consecutive months, now accounting for 12.4% of total audience time spent watching
YouTube is introducing a new ad format called ‘Peak Points’, designed to place ads more strategically within videos. ‘Peak Points’ uses Google’s Gemini AI to identify the most engaging or emotionally impactful moments in a video. YouTube uses a successful proposal to showcase the feature, placing an ad immediately after this peak. New ad placements open