Digital Marketing

Driven by data.

Using agreed upon KPIs and benchmarks, we build omnichannel digital marketing campaigns to achieve your goals. Our multidisciplinary marketing approach generates high level performance through data collection, analysis & continuous optimization.

Digital Strategy

Our digital marketing strategies are custom made to help achieve your goals. Using an omnichannel strategy, we incorporate a wide variety of technology and media across each campaign to reach the consumer at every step of their journey. Tactics include SEM, website design, email, paid search ads, social media, digital banners, partner integrations and more.

We make data-based decisions, perform optimizations and employ a no-finish-line mentality. When a campaign concludes, we analyze the results and use this new understanding to improve the next campaign.

Search

Search marketing is the multi-disciplinary process of increasing traffic and visibility from search engines through data collection, keyword analysis and daily optimizations. While Google is the premium search engine, we also work to build your digital brand footprint on Bing, Yahoo, and more. Whether our KPI is clicks to the site, or conversions for an event, search is a necessary bottom-of-the-funnel tactic.

Social Media

Social media marketing is a powerful tool for brands of all sizes to reach prospects and customers. Each social media platform has an unique audience that requires its own customized strategy. Using a dynamic data driven plan, we leverage multiple social media platforms to grab people’s attention, build brand awareness, drive website traffic, and increase sales.

Platforms we use often are Facebook, Instagram, Pinterest, Snapchat, TikTok and LinkedIn.

Email

Email marketing is a dynamic channel that gives you direct access to the customer’s inbox. Email marketing focuses on segmentation and personalization to promote your brand, build your community and drive sales.

Digital Banners

Banner ads are a type of paid ad designed to sit seamlessly on the top, sides, or bottom of a website. As a top-of-the-funnel tactic, banner ads are used to promote brand awareness, collect rich consumer data, drive website traffic and increase sales. Using the industry’s leading dwell-based measurement capabilities, geofencing, geo-farming and proximity-aware location technology, we’ll help you gain a rich understanding of your customers. Whether we are geo-conquesting a competitor’s location, using look-alike prospecting to find high-index potentials or retargeting site visitors, digital banners are a key tactic.

Connected TV (CTV) & OTT

With more than 164 million current U.S. users accessing video content via connected TV devices and over 204 million expected viewers by the end of the year, Connected TV and Over-the-Top advertising are now dominant platforms for digital marketing.

CTV includes ads purchased programmatically as well as ads shown on consoles, computer/mobile streaming, gaming devices, and Smart TVs. Using data driven tactics and frequency caps, we’re able to target engaged audiences with relevant messages to elevate your brand.

Podcasts

With over 116 million monthly listeners and 2 million plus active podcasts, you’ll easily be able to find the right audience for your brand. Podcast hosts have high levels of trust and influence with their listeners resulting in podcast advertising having one of the highest recall rates of any platform. Platforms like Spotify are innovating Podcasts ads by making them more interactive and measurable.

AI

AI is at the forefront of today’s digital landscape. Harnessing the potential of Artificial Intelligence is no longer just an option – it’s a necessity. From precision targeting to personalized content delivery, AI empowers us to reach the right audience, at the right time, with the right message.

We embrace AI, utilizing technology to run better, faster, and more intelligently. All of this while staying true to our belief in testing and measurement.

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