Traditional Media

Failing to prepare is preparing to fail.

When it comes to traditional media we like to consider all options and build in time for potential partners to compete. All our partners are no longer “just TV” or “just radio”, as many partners have their own apps, streaming services, and websites that are integrated with their linear programming. This competition drives our partners to provide the best possible media plan, which is key to creating a qualified selection of media options and platforms for a client’s review.

Radio

Radio is one of America’s highest reach mediums. Advancements in technology have made advertising on radio targetable, flexible and efficient. With Spotify, Pandora, and digital streaming audio available over any of your customer’s devices, there’s always an opportunity to deliver your message to a customized audience. Despite competition from the internet and other related advertising platforms, 243 million people in the US are still listening to the radio making it an effective tool to add to your marketing mix.

Television

TV advertising is the leader in creating memorable campaigns. With the evolution of connected TV, streaming, and more, TV advertising has become targetable and affordable. Using data analysis to geo-target ideal markets, we’re able to drive successful campaigns while our relationships with both local and national partners allow your voice to be heard by every type of consumer.

Print

Print is ranked as the most trusted source for advertising as newspapers are seen to be credible and trustworthy. Consumers in general place a higher value on products and services advertised in their newspaper than they do for a common digital ad. In recent years, newspapers have expanded their online presence gaining millions of local online readers while maintaining strong relationships within their communities. Print is no longer just physical media; it now includes digital magazine ads and homepage takeovers of popular news sites.

Outdoor Advertising

In a digitally oversaturated market, stand out from the crowd with Out of Home (OOH) advertising. Whether it’s massive highway billboards, towering wallscapes or transit signages, outdoor ads easily grab our attention. Outdoor advertising has the ability to be customized and directed to your desired customer by using tools such as location targeting, audience insights, and digital retargeting.

With the addition of turnkey mobile and digital advertising, OOH’s reach is significantly extended and drives engagement throughout the customer journey.

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