Disney Advertising has revealed plans to roll out some of Hulu’s ad targeting capabilities to Disney+ at their annual Tech and Data Showcase   When Disney+ launched its ad-supported tier last year, advertisers couldn’t target ads to specific audiences. But with the introduction of Hulu’s ad-targeting tools, advertisers can target a user’s age, gender, and

Apple launched Apple Business Connect, a new feature that allows businesses to customize the way their information appears across apps including Apple Maps, Messages, Wallet and Siri. To streamline the feature, Apple has forged partnerships with agencies including Reputation, Rio SEO, Uberall and Yext to integrate the tool with their applications. The functionality of Apple

Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. Discovery, along with OpenAP and the Video Advertising Bureau (VAB), have formed…

Meta is prioritizing age-appropriate advertising for teen users with a slew of updates. Starting in March, Teens will have access to Ad Topic Controls…

The top four retail marketing trends in 2022 that are expected to pick up steam in 2023…

Amazon recently announced that Fire TV users in the U.S. can watch tens of thousands of music for free. There are no downloads, fees or subscriptions are required to watch the music videos. These ad-supported music videos will be available from artists on the Billboard Hot 100, including Taylor Swift, Drake, Harry Styles and Lizzo,