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    What We’re Reading

    August 17, 2022

    TikTok to overtake Facebook in influencer marketing spend this year, YouTube by 2024   

    While Instagram still reigns at the top of Influence marketing with a staggering $2,231.2 million, Tiktok is catching up fast. The platform is already on track to overtake Facebook this year…

    August 11, 2022

    Teens are Abandoning Facebook   

    Facebook has lost a majority of its teen users. A recent study by PEW has found that only 32% of teens aged 13-17 use Facebook. In a previous survey from 2014-2015, that figure was 71%, beating out platforms like Instagram and Snapchat…

    July 25, 2022

    MLB to add uniform ads for 2023   

    The new MLB labor contract agreed to in March allows teams to add uniform and helmet advertising patches. The San Diego Padres in April became the first team to announce a deal for 2023…

    July 18, 2022

    Spotify to Improve Podcast Brand Safety   

    Spotify rolled out the brand-safety initiative two days after announcing it had formed a Safety Advisory Council to provide advice on issues including hate speech, disinformation, extremism…

    July 8, 2022

    Instagram Pushes New Age Verification Tools   

    nstagram has been figuring out how to better manage their users throughout the years – not just to follow regulations, but also be able to target age-appropriate and relevant content…

    June 22, 2022

    Consumers are looking for humor but brands aren’t delivering   

    After 2 years of a pandemic, the world is reopening and life settles into a new normal. After two years of increased stress, consumers are looking for experiences and products that make them happy…

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