The hottest social media platform, TikTok, is slowly but surely becoming a force in the advertising industry. As more and more users are treating the popular site as an e-commerce site, evident by the #TikTokmademebuyit hashtag, companies are being aggressive with advertising with TikTok in 2021.

One of the appeals to advertising with TikTok is that it doesn’t feel like a stereotypical ad due to its energetic and engaging content. As TikTok Global Marketing Business Marketing head Katie Puris said, “We frequently hear people say, ‘I didn’t even realize that was an ad!’ and that’s the goal on TikTok. The work is so good, it fits right in and it’s celebrated…just like a TikTok.”

Even as the media landscape has evolved, advertising has stayed the same and has resulted in consumers wanting to skip through them. However, with TikTok, the content is more appealing to demographics of all ages. Instead of owning just a portion of the screen, TikTok videos take up the entire screen, which is more eye-catching and can help the message of the ad resonate more with consumers. Also, this gives advertisers the chance to be more real and authentic. Typical, more polished ads will stick out like a sore thumb compared to the rest of the videos which usually have a more lighthearted theme.

TikTok might be the new kid on the block, but it is slowly becoming a force in the advertising space that every company should consider using sooner rather than later.

Source: https://www.socialmediatoday.com/news/tiktok-reminds-brands-dont-make-ads-make-tiktoks/602570/