Amazon announced it’s partnering with OpenAI to let its advertisers run ads in ChatGPT, starting with select brands in the U.S. It marks a vote of confidence from the world’s largest online retailer in OpenAI’s burgeoning ad business, which recently reached a $1 billion annualized revenue run rate. Amazon has heavily restricted access to its
Electronic Arts, the digital interactive entertainment company, announced EA Advertising, a new way for brands to connect with fans through its portfolio of games, the company said in a press release Monday. EA Advertising is expanding EA’s ecosystem by enabling brands to integrate directly into gameplay through dynamic, real-time placements, from stadium signage to custom in-game
Instagram is working on a feature called “Picks” that aims to help users find common interests. People select their favorite movies, books, TV shows, games, and music, or their “Picks.” Instagram then finds overlaps with friends who chose the same things. This program is still in beta, being offered to a brief number of users
Amazon Ads is rolling out Brand+, a new offering for advertisers that combines what it estimates are “trillions of signals” from shopping, browsing and streaming across its footprint. The aim of the data-powered offering is to identify consumers who are predicted to be in the market for a brand’s product or service within the next
NBCUniversal is rolling out a “Live in Browse” feature on Peacock along with other advertising capabilities aimed at improving engagement and arming brands with more data. “Live in Browse” highlights live events on the home page of Peacock, automatically playing in the top row when the app is opened. NBCU also said its “pause ad” format,
TikTok is the latest tech company to incorporate generative AI into its ads business, as the company announced that it’s launching a new “TikTok Symphony” AI suite for brands. The tools will help marketers write scripts, produce videos and enhance current assets. The suite includes a new AI video generator called the Symphony Creative Studio.