Amid rising digital cost and data security scandals, print media is making a comeback. Catalogs and direct-mail marketing have taken off during the pandemic with everyone being stuck at home. As new pandemic habits have significantly increased visibility to incoming mail.

The most popular industries that have started using mail more again are: food, outdoors and home.

To give some perspective on the affordability of print, “you can mail a full-sized catalog for 65 cents, including postage. The average cost-per-click for DTC brands and retailers is between $2 and $4”. For some clients, you could potentially mail six to eight catalogs to a highly targeted audience for the cost of one click, making direct mail and catalog marketing affordable and a viable option.

Having a physical ad can also help establish credibility to a brand, especially a new emerging one. Print claims an impressive 100% viewability to a consumer, since they have to touch it to recycle it.

If you’re looking to diversify your marketing mix, print is definitely worth considering!

Source: https://www.marketingdive.com/news/4-trends-impacting-retail-marketing-strategies/603788/