With the rapid growth of TikTok, nearly double the number of consumers from last year have been exposed to ads on the platform. In 2021, the percentage of consumers that have seen an ad has jumped from 19% to 37%. TikTok was viewed as having the most “fun and entertaining ads” by consumers as the platform has quickly become a place of innovation for marketers. 

While trust levels have risen along with the ad exposure on TikTok, the platform still lags behind their more well-known competitors such as YouTube, Google and Facebook. However, the app is rapidly advancing in its features and is entering more and more products and markets. It is also recently became the first non-Facebook mobile app to surpass 3 billion downloads.

With the platform growing so fast with no signs of stopping, it’s definitely worth the time to start promoting on TikTok .

Source: https://www.marketingdive.com/news/kantar-tiktok-ad-exposure-nearly-doubles-as-does-platforms-trust-among-m/605918/