YouTube is running a new experiment to limit usage on ad blockers by asking users to turn it off or buy a premium subscription after three videos.

Users have reported receiving warnings saying “Video player will be blocked after 3 videos.” The message below states that “It looks like you maybe using an ad blocker. Video playback will be blocked unless YouTube is allowed listed or the ad blocker is disabled.”

The company has also conducted some experiments to push people to premium subscriptions in the past. Last year, it briefly ran a test asking users to purchase a paid plan to watch 4K videos. Last September, it even tested showing up to 11 unskippable ads at the start of the video for an uninterrupted experience.

Last year, YouTube said that it has more than 80 million subscribers across Music and Premium offerings.

Source: https://techcrunch.com/2023/06/30/youtube-limits-ad-blocker-usage-in-new-test/