Electronic Arts, the digital interactive entertainment company, announced EA Advertising, a new way for brands to connect with fans through its portfolio of games, the company said in a press release Monday. EA Advertising is expanding EA’s ecosystem by enabling brands to integrate directly into gameplay through dynamic, real-time placements, from stadium signage to custom in-game
Podcast advertising hit its strongest month of the year in March, with Q1 2026 seeing a 21% increase in spend year-over-year. This comes as 2025 saw a 32% increase in ad spending for the entire year. New data from Podscribe shows the top 10 podcast advertisers spent a combined $45.6 million in March, the highest
Meta is updating its ad measurement framework, aiming to simplify attribution in what it calls a “social-first” advertising world. Going forward, only link clicks — not likes, shares, saves or other interactions — will count toward click-through attribution. The change is designed to reduce discrepancies between Meta Ads Manager and third-party tools like Google Analytics.
Google has officially rolled out Video Reach Campaign (VRC) Non-Skip ads, expanding how brands reach connected TV audiences on YouTube. YouTube has been the No. 1 streaming platform in the U.S. for three straight years, making the TV screen a critical battleground for your brand budget. With guaranteed, non-skippable delivery, you can ensure your full
YouTube’s rolling out a new ad option for livestreams, with side-by-side mid-roll ads, which will now be displayed on eligible CTV and web broadcasts. YouTube’s side-by-side ads are designed to be less disruptive, by minimizing and moving the main playback window, then playing the ad in its own display. Youtube explains it as, “The ad will
Nielsen’s latest report serves as another wake-up call that YouTube is rapidly gaining ground in the TV landscape. Nielsen released an updated report, which showed that YouTube has achieved a significant milestone: It has maintained the largest share of TV viewing for three consecutive months, now accounting for 12.4% of total audience time spent watching