YouTube is adding shopping features to Shorts, its TikTok-like short-form video product. The new shopping features allow users to purchase products as they scroll through Shorts. In addition to the shopping features, YouTube is experimenting with an affiliate program in the United States that allows creators to earn commissions through purchases of recommended products in
Disney Advertising revealed plans to roll out some of Hulu’s ad targeting capabilities to Disney+ at the annual Tech and Data Showcase in early February. When Disney+ launched its ad-supported tier last month, advertisers couldn’t target ads to specific audiences. By giving Disney+ advertisers access to Hulu’s ad-targeting tools, they can learn a user’s age,
Tik Tok has been spotted testing the ability for users to upload 30-minute videos, signaling a significant move away from the short-form video format that made it popular. The company initially rose to popularity for its short-form videos but has slowly been embracing long-form content. If the new upload limit rolls out widely, TikTok will
Findings from Emplifi show that branded video content on Instagram Reels outperforms the same on other platforms, including TikTok and Facebook. The research, which analyzed thousands of brand-owned social media accounts, also found that Reels over 90 seconds had double the median number of video views than those on TikTok. Instagram Reels also outperform the
Earlier this week TikTok rolled out an update to enhance the app experience for viewers on tablets and foldable devices. The company says the app is now better optimized for larger screens, as viewers can now experience a clear video feed, streamlined navigation bars and orientation support. Users will see navigation bars at the top
Google is rolling out new generative AI tools for creating ads, from writing the headlines and descriptions that appear along with searches to creating and editing the accompanying images. It’s pitching the tool for use by both advertising agencies as well as businesses without in-house creative staff. Using text prompts, advertisers can iterate on the