YouTube is introducing a new ad format called ‘Peak Points’, designed to place ads more strategically within videos. ‘Peak Points’ uses Google’s Gemini AI to identify the most engaging or emotionally impactful moments in a video. YouTube uses a successful proposal to showcase the feature, placing an ad immediately after this peak.

New ad placements open up more opportunities for YouTube to make ad revenue for themselves, advertisers, and creators. By placing ads when viewers are more invested in the content, it uses an emotion-based advertising tactic. This heightened emotional state is more likely to result in viewers remembering the ad, as well as sticking around to carry on with the video if it’s not skippable.

This is good news for advertisers, which will ensure their ads are running during the most popular times of a Youtube video. On the flip side, we’ll have to see users reaction to it and if there is an impact on the viewing experience.

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