As competition with TikTok and Instagram Reels heats up, YouTube recently announced an expanded suite of creation tools for its own short-form video platform, YouTube Shorts. Shorts are now being watched by over 2 billion logged-in users each month, prompting the release of more tools to improve the Shorts experience for creators.

One of the new tools being rolled out is “Collab”, which allows users to create a video in a side-by-side format with other Youtube or Shorts videos. Other features include Green Screen, allowing other videos to be the background of a Short, and Cut which lets a creator snip out a one to five-second clip to remix as their own. YouTube is also adding a new Q&A sticker that lets creators ask their audience questions and get responses in the comments. Plus, creators can now reply to comments with a Short video to continue the conversation — a feature similar to one on TikTok.

The company is also rolling out new tools aimed at encouraging inspiration. One new feature will bundle both the audio and the effect from a video you’re remixing automatically, so it’s easier to jump into a trend. Another recently introduced option is the ability to save Shorts to playlists on YouTube, which could serve as a way to curate videos with effects you’ve been inspired to use in later Shorts, for example.

Just as it’s important for creators to stay on top of trends and continue innovating their content, it’s important for social media platforms to constantly be improving and updating features. It’s easy to compare social platforms to one another, however, Youtube Shorts has a few advantages that set it above close competitors like Tiktok and Instagram Reels. Youtube has more monthly users than both Tiktok and Instagram and continues to attract creators to the platform through the easy monetization process.

Source:https://techcrunch.com/2023/08/01/in-challenge-to-tiktok-youtube-shorts-gains-new-creation-tools-like-collab-and-qas/