YouTube is adding shopping features to Shorts, its TikTok-like short-form video product. The new shopping features allow users to purchase products as they scroll through Shorts. 

In addition to the shopping features, YouTube is experimenting with an affiliate program in the United States that allows creators to earn commissions through purchases of recommended products in their Shorts and regular videos. The company says the test is still in its early days and that it plans to gradually expand the experiment to more creators next year.

The news comes after YouTube announced that creators will take a 45% share of ad revenue starting next year. In early 2023, creators will be able to apply to the company’s Partner Program if they meet a new Shorts-specific threshold of 1,000 subscribers and 10 million Shorts views over 90 days, after which they will earn 45% of ad revenue from their videos.

YouTube isn’t the only digital giant to bet on the future of shopping, as TikTok and Meta have also invested in the space. TikTok quietly began testing TikTok Shop in the United States. TikTok Shop allows users to buy products directly through the app. Prior to this expansion, the feature was only available in the United Kingdom and parts of Southeast Asia. Earlier this year, the company also began piloting TikTok Shopping in the United States, United Kingdom and Canada in partnership with Shopify.

Adding a shopping feature to platforms isn’t a new thing, but the service does seem to be expanding. These platforms have been looking for ways to generate more revenue while also attracting more content creators, so something like this is a practical and easy solution to please everyone.