NFL Sunday Ticket has jumped from DirectTV into the arms of YouTube, where YouTube is promising new features and functionalities for viewers. The Google-owned video platform is reportedly paying $2 billion annually for the US streaming rights. NFL Sunday Ticket is a subscription package that lets football fans watch any non-local Sunday games. It will be available as an add-on to YouTube TV and a new feature called YouTube Primetime Channels beginning next season. Streaming platforms have been ramping up their bids for live sports as they seek fresh ad revenue drivers and a hook for new users. YouTube will be introducing a new international show that would help the NFL in its goal to reach more international viewers. The new partnership seems to be a win-win for both sides.

Source: https://www.marketingdive.com/news/youtube-nfl-sunday-ticket-streaming-sports-rights/639301/