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    What We’re Reading

    January 31, 2023

    Apple launches Business Connect as Advertising Ambitions Intensify   

    Apple launched Apple Business Connect, a new feature that allows businesses to customize the way their information appears across apps including Apple Maps, Messages, Wallet and Siri. To streamline the feature, Apple has forged partnerships with agencies including Reputation, Rio SEO, Uberall and Yext to integrate the tool with their applications. The functionality of Apple

    January 21, 2023

    NBCU, Fox, Paramount, WBD unite to develop future of streaming measurement   

    Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. Discovery, along with OpenAP and the Video Advertising Bureau (VAB), have formed…

    January 16, 2023

    Meta adds additional ad targeting restrictions for teen user   

    Meta is prioritizing age-appropriate advertising for teen users with a slew of updates. Starting in March, Teens will have access to Ad Topic Controls…

    January 11, 2023

    Forecasting the Future: 4 Retail Marketing Trends Coming in 2023   

    The top four retail marketing trends in 2022 that are expected to pick up steam in 2023…

    January 8, 2023

    Amazon adds free music videos, viral videos and more ad-supported content to Fire TV   

    Amazon recently announced that Fire TV users in the U.S. can watch tens of thousands of music for free. There are no downloads, fees or subscriptions are required to watch the music videos. These ad-supported music videos will be available from artists on the Billboard Hot 100, including Taylor Swift, Drake, Harry Styles and Lizzo,

    January 4, 2023

    YouTube Announces Multi-Year Deal with NFL Sunday Ticket   

    NFL Sunday Ticket has jumped from DirectTV into the arms of YouTube, where YouTube is promising new features and…

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