Peloton’s latest campaign highlights the benefits its products have on consumers’ holistic wellbeing in contrast to previous efforts that were more equipment-focused…

This year’s holidays season is the first since 2020 that’s relatively normal. As such, consumers are entering their “revenge living” era. However, this comes with the looming threat of a financial slowdown in 2023, so what does this mean for brands? Many are willing to shop, but are likely to buy fewer gifts Average number

Toyota’s latest campaign moves the brand beyond its traditional vehicle-based advertising into a more story-focused, narrative format. This comes as traditional auto brands usually ramp up advertising for new models   Each spot focuses on the characters, with a car featured in the background, largely unmentioned. Different stories are connected to different vehicles in Toyota’s

Outback Steakhouse has added to its list of college football players that it has partnerships with for their “Steak It To The House” campaign. Outback has now partnered with over 80 athletes…

Marketers have long relied on 3rd-part tools to schedule Instagram posts, but now the company is changing it. Instagram has announced that they are testing the ability to schedule content with a percentage of their global community. More details are yet to come. Meta has been offering the Instagram scheduling feature through the Facebook Creator

After inspiring multiple look-a-likes from rivals like Instagram and YouTube, TikTok is now copying features from the new player BeReal. This “anti-instagram” app has gained a huge number of users for prompting people to “be real”…