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    What We’re Reading

    January 11, 2023

    Forecasting the Future: 4 Retail Marketing Trends Coming in 2023   

    The top four retail marketing trends in 2022 that are expected to pick up steam in 2023…

    January 8, 2023

    Amazon adds free music videos, viral videos and more ad-supported content to Fire TV   

    Amazon recently announced that Fire TV users in the U.S. can watch tens of thousands of music for free. There are no downloads, fees or subscriptions are required to watch the music videos. These ad-supported music videos will be available from artists on the Billboard Hot 100, including Taylor Swift, Drake, Harry Styles and Lizzo,

    January 4, 2023

    YouTube Announces Multi-Year Deal with NFL Sunday Ticket   

    NFL Sunday Ticket has jumped from DirectTV into the arms of YouTube, where YouTube is promising new features and…

    December 29, 2022

    Post News, a Twitter alternative, gets funding from a16z   

    Unlike Mastodon, Hive Social, or other existing social networks being flooded with dissatisfied Twitter users, Post News emerged…

    December 15, 2022

    Peloton goes beyond the workout for holiday push   

    Peloton’s latest campaign highlights the benefits its products have on consumers’ holistic wellbeing in contrast to previous efforts that were more equipment-focused…

    November 28, 2022

    Gift Giving Meets Revenge Living: Why Experiences are so Important this Holiday Season   

    This year’s holidays season is the first since 2020 that’s relatively normal. As such, consumers are entering their “revenge living” era. However, this comes with the looming threat of a financial slowdown in 2023, so what does this mean for brands? Many are willing to shop, but are likely to buy fewer gifts Average number

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