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    What We’re Reading

    February 16, 2023

    Bing Surges After AI Integration   

    Last week was big for the AI industry as Microsoft and Google hosted competing events to showcase their AI projects to the public. Microsoft killed it with the Bing app now ranked in the top 10 on the U.S. App Store and took the No. 2 spot in Productivity apps right behind Gmail. The company

    February 7, 2023

    Disney+ Advertisers Will Soon Get Hulu’s Ad Targeting Capabilities   

    Disney Advertising has revealed plans to roll out some of Hulu’s ad targeting capabilities to Disney+ at their annual Tech and Data Showcase   When Disney+ launched its ad-supported tier last year, advertisers couldn’t target ads to specific audiences. But with the introduction of Hulu’s ad-targeting tools, advertisers can target a user’s age, gender, and

    January 31, 2023

    Apple launches Business Connect as Advertising Ambitions Intensify   

    Apple launched Apple Business Connect, a new feature that allows businesses to customize the way their information appears across apps including Apple Maps, Messages, Wallet and Siri. To streamline the feature, Apple has forged partnerships with agencies including Reputation, Rio SEO, Uberall and Yext to integrate the tool with their applications. The functionality of Apple

    January 21, 2023

    NBCU, Fox, Paramount, WBD unite to develop future of streaming measurement   

    Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. Discovery, along with OpenAP and the Video Advertising Bureau (VAB), have formed…

    January 16, 2023

    Meta adds additional ad targeting restrictions for teen user   

    Meta is prioritizing age-appropriate advertising for teen users with a slew of updates. Starting in March, Teens will have access to Ad Topic Controls…

    January 11, 2023

    Forecasting the Future: 4 Retail Marketing Trends Coming in 2023   

    The top four retail marketing trends in 2022 that are expected to pick up steam in 2023…

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