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    What We’re Reading

    June 18, 2023

    Amazon is reportedly planning to launch an ad-supported tier on Prime Video   

    Following the lead of many other streaming platforms, Amazon may be the next company to introduce an ad-supported tier. Amazon Prime Video is reportedly in the beginning stages of creating a new tier where subscribers would automatically get ad-supported content. Users would be asked to pay more for ad-free content. This move is not surprising

    June 8, 2023

    Toyota Plans to Invest $48M in a New EV Battery Laboratory Based in the US.   

    Toyota has announced plans to establish a new electric vehicle (EV) battery research and development facility in the United States, Michigan. The Japanese automaker will spend $48 million on the lab and is expected to begin operating in 2025. The facility is meant to help accelerate Toyota’s EV battery development, as the company aims to

    May 25, 2023

    ‘Tako’: TikTok’s Latest In-App AI Chatbot Undergoes Testing   

    TikTok is reportedly testing an AI-powered chatbot called Tako within the app. The chatbot will be able to answer user questions, provide recommendations, and interact with users in a conversational manner using natural language processing technology. The feature is currently being tested with a small group of users in select markets. This move follows other

    May 10, 2023

    Meta pitches augmented reality to advertisers with new AR Reels Ads and Facebook Stories   

    Augmented reality is coming to Reels Ads and Facebook Stories, Meta announced. They’ve started this already with some advertisers, which offer a more immersive experience and AR filters when marketing to Meta’s audience, including its younger Gen Z users. The technology improves ads ranking by learning which ads are working and which are not and

    April 20, 2023

    Google reportedly plans to let companies use AI-generated ad content   

    Google Ads users will soon be able to use the company’s artificial intelligence to create ad campaigns. Apparently, the tech giant is…

    April 10, 2023

    Instagram Reels adds a series of creator-focused updates, including a dedicated ‘trends’ section   

    As concerns and security issues around TikTok arise, its rival Instagram Reels is getting a series of updates aimed at creators…

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