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    What We’re Reading

    March 23, 2023

    Roku devices are Upgrading: Local News, Increased Live Sports and a New Mobile App   

    The new Roku OS 12 updates focus on areas like live TV and sports, and a revamp of the Roku mobile app…

    March 7, 2023

    Facebook Looks to Bring Back In-app Messaging   

    In March, Facebook announced its testing the users’ abilities to access their Messenger inbox within the Facebook app. Back in 2016, Facebook removed messaging capabilities from its mobile web application to push people to the Messenger app, in a move that angered many users. The change comes as Facebook, and other Meta platforms, are looking

    February 26, 2023

    Podcasts are Coming to YouTube Music   

    The head of YouTube podcasting announced that podcasts will soon be added to YouTube Music. Right now, the platform isn’t looking at signing exclusive deals with podcasters, which has been a key strategy at Spotify. YouTube apparently wants to meld the experience of listening to podcasts on video and audio, so if someone is watching

    February 16, 2023

    Bing Surges After AI Integration   

    Last week was big for the AI industry as Microsoft and Google hosted competing events to showcase their AI projects to the public. Microsoft killed it with the Bing app now ranked in the top 10 on the U.S. App Store and took the No. 2 spot in Productivity apps right behind Gmail. The company

    February 7, 2023

    Disney+ Advertisers Will Soon Get Hulu’s Ad Targeting Capabilities   

    Disney Advertising has revealed plans to roll out some of Hulu’s ad targeting capabilities to Disney+ at their annual Tech and Data Showcase   When Disney+ launched its ad-supported tier last year, advertisers couldn’t target ads to specific audiences. But with the introduction of Hulu’s ad-targeting tools, advertisers can target a user’s age, gender, and

    January 31, 2023

    Apple launches Business Connect as Advertising Ambitions Intensify   

    Apple launched Apple Business Connect, a new feature that allows businesses to customize the way their information appears across apps including Apple Maps, Messages, Wallet and Siri. To streamline the feature, Apple has forged partnerships with agencies including Reputation, Rio SEO, Uberall and Yext to integrate the tool with their applications. The functionality of Apple

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