Findings from Emplifi show that branded video content on Instagram Reels outperforms the same on other platforms, including TikTok and Facebook. The research, which analyzed thousands of brand-owned social media accounts, also found that Reels over 90 seconds had double the median number of video views than those on TikTok. Instagram Reels also outperform the

Earlier this week TikTok rolled out an update to enhance the app experience for viewers on tablets and foldable devices. The company says the app is now better optimized for larger screens, as viewers can now experience a clear video feed, streamlined navigation bars and orientation support. Users will see navigation bars at the top

Google is rolling out new generative AI tools for creating ads, from writing the headlines and descriptions that appear along with searches to creating and editing the accompanying images. It’s pitching the tool for use by both advertising agencies as well as businesses without in-house creative staff. Using text prompts, advertisers can iterate on the

As more consumers look to cut costs and opt for a free streaming experience, services like Freevee, Pluto TV, Tubi, the Roku Channel, and Crackle are seeing significant growth. According to Samba TV’s latest State of Viewership report, 1 in 3 U.S. users subscribe to free ad-supported TV streaming (FAST) services. Amazon’s Freevee saw the

As first reported by Android Authority, TikTok has begun testing an ad-free subscription tier for users. It’s reported that for $4.99 a month, subscribers could get an ad-free experience on TikTok…

Any online service without advertising is a luxury people are willing to pay for, and Meta appears to have taken note. The parent company of Facebook and Instagram is reportedly considering ad-free subscription services for both platforms in Europe. It is still unclear how much the subscription service would cost or when it would be