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    What We’re Reading

    April 29, 2024

    YouTube Shorts begins testing shopping features and affiliate marketing   

    YouTube is adding shopping features to Shorts, its TikTok-like short-form video product. The new shopping features allow users to purchase products as they scroll through Shorts.  In addition to the shopping features, YouTube is experimenting with an affiliate program in the United States that allows creators to earn commissions through purchases of recommended products in

    April 15, 2024

    Facebook Takes On TikTok With A New, Vertical-First Video Player   

    Facebook recently introduced a new, full-screen video player, which offers a more consistent design and experience for all types of video lengths, including short-form Reels, long-form videos and even Live content. The upgraded player aims to streamline the experience for both watching and sharing video content. But more importantly, it will default to showing videos

    April 2, 2024

    Google rolls out slate of AI-powered Android updates   

    Google announced a slew of new features for Android centered around artificial intelligence (AI) at the Mobile World Congress event in Barcelona. Despite concerns of Google’s Gemini platform generating troubling responses to user queries, the tech giant is pushing full steam ahead with updates for Android. Among the new additions to Google’s Android is the

    March 25, 2024

    YouTube dominates TV streaming in US, per Nielsen’s latest report   

    Nielsen’s January report on viewing usage across linear TV and streaming revealed that YouTube is once again the overall top streaming service in the U.S., with 8.6% of viewing on television screens. Netflix, meanwhile, saw 7.9% of TV usage. The new data points to YouTube’s dominance in the TV streaming arena and marks 12 consecutive

    March 16, 2024

    New Ways To Search In 2024   

    Google’s vision is a future where you can search any way, anywhere you want. As we enter 2024, Google is introducing two major updates that bring their vision closer to reality: Circle to Search and an AI-powered multisearch experience.  Last month Circle to Search was unveiled. It’s a new way to search anything on your

    March 4, 2024

    Disney+ Advertisers Will Soon Get Hulu’s Ad Targeting Capabilities   

    Disney Advertising revealed plans to roll out some of Hulu’s ad targeting capabilities to Disney+ at the annual Tech and Data Showcase in early February. When Disney+ launched its ad-supported tier last month, advertisers couldn’t target ads to specific audiences. By giving Disney+ advertisers access to Hulu’s ad-targeting tools, they can learn a user’s age,

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