Google’s vision is a future where you can search any way, anywhere you want. As we enter 2024, Google is introducing two major updates that bring their vision closer to reality: Circle to Search and an AI-powered multisearch experience.  Last month Circle to Search was unveiled. It’s a new way to search anything on your

Disney Advertising revealed plans to roll out some of Hulu’s ad targeting capabilities to Disney+ at the annual Tech and Data Showcase in early February. When Disney+ launched its ad-supported tier last month, advertisers couldn’t target ads to specific audiences. By giving Disney+ advertisers access to Hulu’s ad-targeting tools, they can learn a user’s age,

Tik Tok has been spotted testing the ability for users to upload 30-minute videos, signaling a significant move away from the short-form video format that made it popular. The company initially rose to popularity for its short-form videos but has slowly been embracing long-form content. If the new upload limit rolls out widely, TikTok will

Findings from Emplifi show that branded video content on Instagram Reels outperforms the same on other platforms, including TikTok and Facebook. The research, which analyzed thousands of brand-owned social media accounts, also found that Reels over 90 seconds had double the median number of video views than those on TikTok. Instagram Reels also outperform the

Earlier this week TikTok rolled out an update to enhance the app experience for viewers on tablets and foldable devices. The company says the app is now better optimized for larger screens, as viewers can now experience a clear video feed, streamlined navigation bars and orientation support. Users will see navigation bars at the top

Google is rolling out new generative AI tools for creating ads, from writing the headlines and descriptions that appear along with searches to creating and editing the accompanying images. It’s pitching the tool for use by both advertising agencies as well as businesses without in-house creative staff. Using text prompts, advertisers can iterate on the