Marketers prefer Instagram as their platform for video-based user acquisition over TikTok, according to global research from app marketing solution Zoomd. When asked to split their user acquisition spend between Instagram and TikTok, 79% of survey respondents allotted at least 75% of their budget to Instagram, compared with 25% at most for TikTok. However, when
Meta is rolling out an expanded set of generative AI tools for advertisers, after first announcing a set of AI features last October. Now, instead of only being able to create different backgrounds for a product image, advertisers can also request full image variations, which offer AI-inspired ideas for the overall photo, including riffs that
YouTube is adding shopping features to Shorts, its TikTok-like short-form video product. The new shopping features allow users to purchase products as they scroll through Shorts. In addition to the shopping features, YouTube is experimenting with an affiliate program in the United States that allows creators to earn commissions through purchases of recommended products in
Facebook recently introduced a new, full-screen video player, which offers a more consistent design and experience for all types of video lengths, including short-form Reels, long-form videos and even Live content. The upgraded player aims to streamline the experience for both watching and sharing video content. But more importantly, it will default to showing videos
Google announced a slew of new features for Android centered around artificial intelligence (AI) at the Mobile World Congress event in Barcelona. Despite concerns of Google’s Gemini platform generating troubling responses to user queries, the tech giant is pushing full steam ahead with updates for Android. Among the new additions to Google’s Android is the
Nielsen’s January report on viewing usage across linear TV and streaming revealed that YouTube is once again the overall top streaming service in the U.S., with 8.6% of viewing on television screens. Netflix, meanwhile, saw 7.9% of TV usage. The new data points to YouTube’s dominance in the TV streaming arena and marks 12 consecutive
