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    What We’re Reading

    April 2, 2024

    Google rolls out slate of AI-powered Android updates   

    Google announced a slew of new features for Android centered around artificial intelligence (AI) at the Mobile World Congress event in Barcelona. Despite concerns of Google’s Gemini platform generating troubling responses to user queries, the tech giant is pushing full steam ahead with updates for Android. Among the new additions to Google’s Android is the

    March 25, 2024

    YouTube dominates TV streaming in US, per Nielsen’s latest report   

    Nielsen’s January report on viewing usage across linear TV and streaming revealed that YouTube is once again the overall top streaming service in the U.S., with 8.6% of viewing on television screens. Netflix, meanwhile, saw 7.9% of TV usage. The new data points to YouTube’s dominance in the TV streaming arena and marks 12 consecutive

    March 16, 2024

    New Ways To Search In 2024   

    Google’s vision is a future where you can search any way, anywhere you want. As we enter 2024, Google is introducing two major updates that bring their vision closer to reality: Circle to Search and an AI-powered multisearch experience.  Last month Circle to Search was unveiled. It’s a new way to search anything on your

    March 4, 2024

    Disney+ Advertisers Will Soon Get Hulu’s Ad Targeting Capabilities   

    Disney Advertising revealed plans to roll out some of Hulu’s ad targeting capabilities to Disney+ at the annual Tech and Data Showcase in early February. When Disney+ launched its ad-supported tier last month, advertisers couldn’t target ads to specific audiences. By giving Disney+ advertisers access to Hulu’s ad-targeting tools, they can learn a user’s age,

    February 14, 2024

    TikTok Spotted Testing 30-Minute Uploads As It Continues To Inch Into YouTube’s Territory   

    Tik Tok has been spotted testing the ability for users to upload 30-minute videos, signaling a significant move away from the short-form video format that made it popular. The company initially rose to popularity for its short-form videos but has slowly been embracing long-form content. If the new upload limit rolls out widely, TikTok will

    February 6, 2024

    Instagram Reels Outperforms TikTok, Facebook For Branded Video Content   

    Findings from Emplifi show that branded video content on Instagram Reels outperforms the same on other platforms, including TikTok and Facebook. The research, which analyzed thousands of brand-owned social media accounts, also found that Reels over 90 seconds had double the median number of video views than those on TikTok. Instagram Reels also outperform the

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