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    What We’re Reading

    October 10, 2022

    ESPN Launches Creator Network to Attract Gen Z   

    ESPN in an effort to connect with Gen Z is launching a creator network that will provide up-and-coming content creators with access to ESPN’s sports properties and resources. The first launch will feature 10 creators and focus on TikTok. It will begin in October and run for about four months. With the creator network, ESPN

    September 22, 2022

    33% of US TikTok Users Are Getting News From The App   

    Just this summer, Google admitted that TikTok was eating into their core Search business, especially with younger users. Now, TikTok is on the rise as a source of news for American users. A new Pew Research study has found that 33% of TikTok users say they regularly get their news on the app, up from

    September 13, 2022

    Netflix’s new ad-supported plan could start as low as $7   

    Netflix recently announced that their ad supported plan will cost between $7 to $9 per month. In comparison, their basic single plan cost $9.99 a month…

    September 7, 2022

    Twitter to Add Podcasting   

    Twitter has dived into the world of podcasts as part of its newly designed Spaces tab. This tab introduces personalized hubs for users called “Stations” that group content together based on different topics…

    August 31, 2022

    Apple maps could serve advertising to users in 2023   

    Apple is increasing its advertising business in the coming years. One major part of their plan is to expand the overall use of ads in their own apps. Sometime in the next year, they will start having ads in Apple maps…

    August 24, 2022

    Snapchat+ now has over 1 million subscribers   

    Snapchat+ that launched in June now has more that 1 million users worldwide. New features have been added on such as priority replies to celebrities, new post view emoji, Bitmoji backgrounds…

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