Toyota’s latest campaign moves the brand beyond its traditional vehicle-based advertising into a more story-focused, narrative format. This comes as traditional auto brands usually ramp up advertising for new models

Each spot focuses on the characters, with a car featured in the background, largely unmentioned. Different stories are connected to different vehicles in Toyota’s lineup in order to build a story around them. This campaign is designed to complement Toyotas vehicle-specific advertising through storytelling that represents their brand beliefs and identity. One of the spots “Are we there yet” celebrates Latino trailblazers as Toyota was found to be the preferred brand of Hispanic Americans in 2020.

Source: https://www.marketingdive.com/news/toyota-storytelling-never-settle-supply-chain/634129/