Snapchat+ that launched in June now has more that 1 million users worldwide. New features have been added on such as priority replies to celebrities, new post view emoji, Bitmoji backgrounds and custom app icons to its subscribers.
Last month, a report from Sensor Tower noted that Snap had $7.3 million in in-app revenue within 30 days of Snapchat+ launch — with the paid tier estimated to contribute more than $5 million of that sum.