Pinterest announced that they are expanding their online shopping options by rolling out new features for advertisers and brands to promote their products to users. The image-sharing social media site has roughly 478 million monthly users globally and aims to have a bigger presence for online shopping in 2022 and beyond.

One of the new options is a “slideshow for collections”, which pulls products from a brand and automatically turns them into a “collection ad”. The purpose of this feature will help advertisers produce more video content tailored to users. It’s supposed to encourage shoppers to purchase more items at once by letting them browse more than one product at a time with the slideshow feature.

Another option is “merchant details” which allows brands to display their company values on their profile. With social responsibility becoming a major part of the consumer experience, brands will be able to share what they stand for and what causes they support. The last feature they are trying is testing a joint partnership between creators and advertisers. The goal is to mutually benefit both sides in expanding the visibility of their brand.

As online shopping expands more and more, Pinterest had to find a way to adapt. Initially used as an idea board, them getting more into the retail game invites more advertisers and businesses to the platform. More platforms will continue to look into ways to improve the online shopping experience in the coming years with advertisers testing all of them to see what does and what does not work.

Source: https://techcrunch.com/2021/10/06/pinterest-rolls-out-new-shopping-features-for-advertisers/