Peloton’s latest campaign highlights the benefits its products have on consumers’ holistic wellbeing in contrast to previous efforts that were more equipment-focused. “The Peloton Effect” depicts the lasting impact of working out with its connected fitness equipment and instructors. The 30-second hero spot features two instructors, Robin Arzón and Alex Toussaint, helping busy parents navigate their holiday preparations. The commercial is running in the U.S. and Canada across TV, digital and social channels. The seasonal effort aligns with other marketing moves from Peloton that emphasize benefits beyond its equipment. The strategy follows key executive departures, steep valuation declines and widespread staff reductions that have dogged the company this year. Not to mention previous years’ ad campaigns that got attention for all the wrong reasons.

Source: https://www.marketingdive.com/news/peloton-holiday-marketing-fitness-ads/635945/