Meta is prioritizing age-appropriate advertising for teen users with a slew of updates. Starting in March, Teens will have access to Ad Topic Controls that will allow them to manage and filter the types of ads that are delivered to them. They also have added additional resources to help teens understand their privacy rights. Gender will no longer be an available metric for targeting, though age and location are still fair game.

This comes as Meta has been increasingly under scrutiny for its questionable advertising practices- which were most recently ruled illegal under the European Union’s data-protection law — adding pressure on the Facebook and Instagram owner to set the record straight.

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