Google announced a number of new AI features for Google Ads and Google Analytics, providing new AI Overviews at the top of the pages, new AI data dashboard tools, and a new benchmarking AI feature.

Google Analytics has new AI Overviews at the top of the homepage that give you an instant summary of important updates since you last logged in. This includes information around seasonal peaks in sales to changes in traffic. Plus, the Google Ads homepage will surface timely AI-powered insights cards personalized to your business. The company also added a new benchmarking tool in Google Analytics, which will provide insight into how a brand is performing against competitors. Google Ads has a bit less new features, but it is now providing more detailed demographic and targeting information about who is and isn’t interacting with your ads.

Both features will require the users to set up how they would like their AI overviews laid out, but the idea is to provide the information users want more efficiently. The updated AI tools will provide more ways to analyze Google performance data, using the company’s most advanced Gemini models to provide more insight into key performance measures.

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