Apple launched Apple Business Connect, a new feature that allows businesses to customize the way their information appears across apps including Apple Maps, Messages, Wallet and Siri.

To streamline the feature, Apple has forged partnerships with agencies including Reputation, Rio SEO, Uberall and Yext to integrate the tool with their applications.

The functionality of Apple Maps has historically lagged behind those offered through Google. The latest update could help the company catch up while offering a stronger appeal to brands.

Business Connect launched mid-January and is available globally. The move sees Apple continuing to step up its advertising capabilities. Last fall, Apple expanded its App Store revenue streams by adding more capabilities for advertisers to market themselves on the service, including ad slots within the Today tab and on individual product pages. The company is also reportedly exploring ad placements in its Apple TV+ programming.

Source: https://www.marketingdive.com/news/apple-business-connect-partners-maps-listings-advertisers/640751/