Google has officially rolled out Video Reach Campaign (VRC) Non-Skip ads, expanding how brands reach connected TV audiences on YouTube.

YouTube has been the No. 1 streaming platform in the U.S. for three straight years, making the TV screen a critical battleground for your brand budget. With guaranteed, non-skippable delivery, you can ensure your full message reaches viewers in premium, lean-back environments.

Google AI dynamically optimizes across 6-second bumper ads, 15-second standard spots, and 30-second CTV-only non-skippable
formats. Their AI-powered precision helps drive greater efficiency across multiple non-skip ad formats, delivering more unique reach and impact compared with manual mixes of single-format campaigns.

These ads will run across numerous networks, not just on Google or Youtube products and there is no minimum spend. Despite this, if you want to advertise exclusively on YouTube TV there is a required spend and limited geo-targeting options.

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