Instagram is working on a feature called “Picks” that aims to help users find common interests. People select their favorite movies, books, TV shows, games, and music, or their “Picks.” Instagram then finds overlaps with friends who chose the same things. This program is still in beta, being offered to a brief number of users while they plan on releasing this worldwide in the coming months.
While Instagram hasn’t shared any public details about the feature, the company likely views Picks as a way for users to connect more personally with friends and spark conversations around shared interests. Instagram head Adam Mosseri said earlier this year that the social network was going to focus on creativity and connection in 2025. “To help people connect with friends over the things they discover on Instagram, we’re going to double down on messaging, make consuming content more interactive and social, and explore new ways to connect with friends”.
Of course, not everyone will welcome Picks, as it adds yet another feature to an already overcrowded app. Instagram is facing backlash following the launch of Instagram Map, with many users saying they never wanted the feature in the first place.
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