Meta’s announced new updates for its AI-powered Advantage+ ad campaigns, which, at best, aim to take all, or most of the campaign targeting decisions out of your hands. Meta’s AI system is trained on actual ad results across its platforms and Advantage+ has proven to be a good way to get promotions in front of the right people, including audiences that you might not have considered yourself. As such, it could be a valuable consideration, and now, Meta’s adding new elements into the mix.

First off, Meta’s testing a new, streamlined Advantage+ campaign setup, “so that marketers no longer need to choose between running a manual or ASC+ campaign.” With this new process, Advantage+ optimization will be available for all of your campaign elements. So you’ll now be able to see where Advantage+ can help, in all aspects, and you’ll be able to more easily choose where to activate it in your process.

Meta’s also renaming Advantage+ shopping campaigns to Advantage+ sales campaigns “to better reflect the full range of advertisers that can benefit from this product.” Meta’s also expanding Advantage+ to leads campaigns, providing more ways to utilize its AI-powered targeting insights. Campaigns that had Advantage+ turned on resulted in 10% lower cost per qualified lead.

Finally, Meta’s also testing out a new “Opportunity Score” display in Ads Manager, which will provide a 0-100 point summary as to how well your campaign is set up to maximize performance. The score aims to provide immediate feedback on campaign set-up, which could help you optimize your results.

Meta has rapidly been expanding their AI capabilities on their ad platform, trying to offer as many insights as possible to advertisers. These new updates seem to increase the efficiency of your ads and allow you to reach advertisers in the most engaging way possible.