Earlier this week TikTok rolled out an update to enhance the app experience for viewers on tablets and foldable devices. The company says the app is now better optimized for larger screens, as viewers can now experience a clear video feed, streamlined navigation bars and orientation support. Users will see navigation bars at the top and bottom of the screen in order to easily access the app’s features and a refined video feed that “showcases content with enhanced clarity.”
By rolling out a landscape mode on larger devices, TikTok is inching further into YouTube’s territory, which it has already been doing by supporting longer videos. Since TikTok has been supporting long-form content for quite some time now, it makes sense for the company to enhance the viewing experience for users who are watching things like cooking demos and beauty tutorials on their tablets. The company likely hopes that the new mode will convince people who usually watch YouTube on their tablets to spend their time on TikTok instead.
With many people preferring larger devices, TikTok is taking a step beyond the mobile-first approach. This new update will improve user experience worldwide and give access to the app no matter what device the user chooses to use.