Google Ads users will soon be able to use the company’s artificial intelligence to create ad campaigns. Apparently, the tech giant is gearing up to embed its generative AI, the same technology powering its Bard chatbot, into its Performance Max program. Performance Max can already help customers determine where their ads should run and generate simple ad copy. The AI’s addition will give users the capability to create sophisticated campaigns, with less work.

The company has reportedly shown ad customers a presentation entitled “AI-powered ads 2023,” telling them that its technology can generate advertisements based on the imagery, video and text they supply. In addition, Google told them that the ads its AI creates will fit the audience they aim to reach and will be designed to enable them to reach sales targets and other goals. 

Concerns have been shared, but Google has assured that it will put firm guardrails in place to prevent errors and misinformation when it rolls out AI-powered ads in the coming months. 

Source: Engadget