The head of YouTube podcasting announced that podcasts will soon be added to YouTube Music.

Right now, the platform isn’t looking at signing exclusive deals with podcasters, which has been a key strategy at Spotify. YouTube apparently wants to meld the experience of listening to podcasts on video and audio, so if someone is watching a video podcast, they can switch to audio midway and listen on-the-go.

This announcement follows other recent YouTube feature updates like multi-language audio dubbing on videos and custom radio stations on YouTube Music.

As of November, YouTube Music and YouTube Premium have over 80 million subscribers, including customers on free trials. Spotify still retains the largest market share in paid music streaming, with over 205 million subscribers.

Source: https://techcrunch.com/2023/02/23/podcasts-are-coming-to-youtube-music/