Disney Advertising has revealed plans to roll out some of Hulu’s ad targeting capabilities to Disney+ at their annual Tech and Data Showcase

When Disney+ launched its ad-supported tier last year, advertisers couldn’t target ads to specific audiences. But with the introduction of Hulu’s ad-targeting tools, advertisers can target a user’s age, gender, and geo-location, which will likely help advertisers make more effective ads and bring in more revenue for both the ad agencies and Disney.

The platform is tentatively scheduled to be able to use Hulu’s ad targeting capabilities beginning this April. By July, the full suite of tools will be available across Disney’s streaming portfolio, including ESPN+.

Source: https://techcrunch.com/2023/01/25/disney-advertisers-will-soon-get-hulus-ad-targeting-capabilities/