Outback Steakhouse has added to its list of college football players that it has partnerships with for their “Steak It To The House” campaign. Outback has now partnered with over 80 athletes across 38 schools and 15 different NCAA sports over the last year. Outback’s TeamMates roster will drop promotions throughout the season for fans to win merchandise, including NFTs exchangeable for prizes like discounts and signed memorabilia. Some participating players will also create TikTok content. Since last year’s NIL (name, image and likeness) ruling, many brands have begun to capitalize on previously untapped sources in collegiate athletics’ brand affinity.

Source: https://www.marketingdive.com/news/outback-steakhouse-nil-partnerships-campaign/634870/