Netflix announced that it’s launching its own advertising technology platform only a year and a half after entering the ads business. This move pits it against other industry heavyweights with ad servers, like Google, Amazon and Comcast. The announcement signifies a significant shake-up in the streaming giant’s advertising approach. The company originally partnered with Microsoft
Connected TV (CTV) has become a magnet for ad spending but publishers are still working through ways to take better advantage of the channel’s digital capabilities compared to static linear TV. Disney’s new ad formats represent a bid at making brand messaging more interactive, with the hopes of keeping viewers glued to the screen for
TikTok is the latest tech company to incorporate generative AI into its ads business, as the company announced that it’s launching a new “TikTok Symphony” AI suite for brands. The tools will help marketers write scripts, produce videos and enhance current assets. The suite includes a new AI video generator called the Symphony Creative Studio.
Marketers prefer Instagram as their platform for video-based user acquisition over TikTok, according to global research from app marketing solution Zoomd. When asked to split their user acquisition spend between Instagram and TikTok, 79% of survey respondents allotted at least 75% of their budget to Instagram, compared with 25% at most for TikTok. However, when
Meta is rolling out an expanded set of generative AI tools for advertisers, after first announcing a set of AI features last October. Now, instead of only being able to create different backgrounds for a product image, advertisers can also request full image variations, which offer AI-inspired ideas for the overall photo, including riffs that
YouTube is adding shopping features to Shorts, its TikTok-like short-form video product. The new shopping features allow users to purchase products as they scroll through Shorts. In addition to the shopping features, YouTube is experimenting with an affiliate program in the United States that allows creators to earn commissions through purchases of recommended products in
