Snapchat announced a series of new augmented reality (AR) and machine learning (ML) tools designed to help brands and advertisers reach users on the social network with interactive experiences. The company said that it’s been investing in ML and automation to make it faster and easier for brands to create AR try-on assets. Over the
Apple announced on Monday, August 19 that its Apple Podcasts app is now available on all major web browsers (Chrome, Edge, Firefox, and Safari) in over 170 countries. The new dedicated web experience aims to make it easier for anyone with a web browser on any device to access podcasts. Web listening has been available
Audio streaming platform Spotify is now turning to its growing video content to attract more advertisers. Spotify is making strategic moves to position itself as a comprehensive entertainment platform, going well beyond its roots as a music-only service to sustain and grow its revenue by reeling in more brands to advertise on its app. On
Netflix announced that it’s launching its own advertising technology platform only a year and a half after entering the ads business. This move pits it against other industry heavyweights with ad servers, like Google, Amazon and Comcast. The announcement signifies a significant shake-up in the streaming giant’s advertising approach. The company originally partnered with Microsoft
Connected TV (CTV) has become a magnet for ad spending but publishers are still working through ways to take better advantage of the channel’s digital capabilities compared to static linear TV. Disney’s new ad formats represent a bid at making brand messaging more interactive, with the hopes of keeping viewers glued to the screen for
TikTok is the latest tech company to incorporate generative AI into its ads business, as the company announced that it’s launching a new “TikTok Symphony” AI suite for brands. The tools will help marketers write scripts, produce videos and enhance current assets. The suite includes a new AI video generator called the Symphony Creative Studio.
