Google’s announced a series of updates for its Demand Gen campaigns, with a focus on boosting retail promotions with new display options for Google ads. First off, Google’s rolling out product feeds for Demand Gen ads, which will enable ad viewers to scroll through full product details directly from your ads. The update will mean that

Amazon Ads is rolling out Brand+, a new offering for advertisers that combines what it estimates are “trillions of signals” from shopping, browsing and streaming across its footprint. The aim of the data-powered offering is to identify consumers who are predicted to be in the market for a brand’s product or service within the next

Meta’s announced new updates for its AI-powered Advantage+ ad campaigns, which, at best, aim to take all, or most of the campaign targeting decisions out of your hands. Meta’s AI system is trained on actual ad results across its platforms and Advantage+ has proven to be a good way to get promotions in front of the right

Apple appears intent on growing its advertising arm, as reflected in the move to sell its own advertising inventory on Apple News, which is among the most popular news apps in regions including North America, Canada, Australia and the U.K. The expansion of advertising opportunities on the News App could allow brands another avenue to

NBCUniversal is rolling out a “Live in Browse” feature on Peacock along with other advertising capabilities aimed at improving engagement and arming brands with more data. “Live in Browse” highlights live events on the home page of Peacock, automatically playing in the top row when the app is opened. NBCU also said its “pause ad” format,

After building out its Search product over the past few years to take on Google, TikTok is now taking its Search ambitions even further by allowing advertisers to target its search results page. TikTok announced that it’s launching the “TikTok Search Ads Campaign,” a new keyword-based search solution that enables brands to appear in search