YouTube is introducing a new ad format called ‘Peak Points’, designed to place ads more strategically within videos. ‘Peak Points’ uses Google’s Gemini AI to identify the most engaging or emotionally impactful moments in a video. YouTube uses a successful proposal to showcase the feature, placing an ad immediately after this peak. New ad placements open

Social media giant Meta Platforms is introducing Threads video ads, Reels trending placement and several other innovations for advertisers. Along with the Threads and Reels updates, the company said it is also rolling out new ad formats on Facebook and Instagram, including brands being able to get real estate in the ad’s header and sponsor

Spotify announced Gen AI ads, among other changes to its advertising business. Notably, the company introduced a new programmatic offering, the Spotify Ad Exchange (SAX), which allows advertisers to reach Spotify’s logged-in users via real-time auctions. Spotify said it inked new partnerships with Google’s demand-side platform, Display & Video 360, and Magnite, with Yahoo DSP,

Netflix executives are positioning 2025 as the year when the streamer’s advertising ambitions enter the “walk” phase of a crawl, walk, run roadmap that’s served as shorthand for its progress since an ad-supported tier was first implemented three years ago. Realizing that goal hinges on the company getting its new in-house ad tech right. In

Google’s announced a series of updates for its Demand Gen campaigns, with a focus on boosting retail promotions with new display options for Google ads. First off, Google’s rolling out product feeds for Demand Gen ads, which will enable ad viewers to scroll through full product details directly from your ads. The update will mean that

Amazon Ads is rolling out Brand+, a new offering for advertisers that combines what it estimates are “trillions of signals” from shopping, browsing and streaming across its footprint. The aim of the data-powered offering is to identify consumers who are predicted to be in the market for a brand’s product or service within the next