After 2 years of a pandemic, the world is reopening and life settles into a new normal. After two years of increased stress, consumers are looking for experiences and products that make them happy per the research from Oracle Fusion Cloud Customer Experience. However, most brands aren’t utilizing this  in their advertising and marketing. Ninety-one percent of people globally prefer brands to be funny, yet 95% of business leaders fear using humor in consumer interaction according to an Oracle report.

“The Happiness Report” found that 90% of people are more likely to remember ads that are funny and 72% of people would choose a humorous brand over the competition. Despite this, only 20% of brands report using humor in offline ads and 18% report using the tactic in online ads. Sixty-nine percent of respondents said they would open an email from a brand if the subject line was funnier, yet only 24% of business leaders report using humor in email marketing campaigns.

Isn’t it funny, how scared these business leaders are of some humor?

Source: https://www.marketingdive.com/news/happiness-marketing-brand-consumer-oracle/625554/