Toyota’s latest campaign moves the brand beyond its traditional vehicle-based advertising into a more story-focused, narrative format. This comes as traditional auto brands usually ramp up advertising for new models   Each spot focuses on the characters, with a car featured in the background, largely unmentioned. Different stories are connected to different vehicles in Toyota’s

Outback Steakhouse has added to its list of college football players that it has partnerships with for their “Steak It To The House” campaign. Outback has now partnered with over 80 athletes…

Marketers have long relied on 3rd-part tools to schedule Instagram posts, but now the company is changing it. Instagram has announced that they are testing the ability to schedule content with a percentage of their global community. More details are yet to come. Meta has been offering the Instagram scheduling feature through the Facebook Creator

After inspiring multiple look-a-likes from rivals like Instagram and YouTube, TikTok is now copying features from the new player BeReal. This “anti-instagram” app has gained a huge number of users for prompting people to “be real”…

ESPN in an effort to connect with Gen Z is launching a creator network that will provide up-and-coming content creators with access to ESPN’s sports properties and resources. The first launch will feature 10 creators and focus on TikTok. It will begin in October and run for about four months. With the creator network, ESPN

Just this summer, Google admitted that TikTok was eating into their core Search business, especially with younger users. Now, TikTok is on the rise as a source of news for American users. A new Pew Research study has found that 33% of TikTok users say they regularly get their news on the app, up from