Amazon Ads is rolling out Brand+, a new offering for advertisers that combines what it estimates are “trillions of signals” from shopping, browsing and streaming across its footprint. The aim of the data-powered offering is to identify consumers who are predicted to be in the market for a brand’s product or service within the next
NBCUniversal is rolling out a “Live in Browse” feature on Peacock along with other advertising capabilities aimed at improving engagement and arming brands with more data. “Live in Browse” highlights live events on the home page of Peacock, automatically playing in the top row when the app is opened. NBCU also said its “pause ad” format,
TikTok is the latest tech company to incorporate generative AI into its ads business, as the company announced that it’s launching a new “TikTok Symphony” AI suite for brands. The tools will help marketers write scripts, produce videos and enhance current assets. The suite includes a new AI video generator called the Symphony Creative Studio.
Facebook recently introduced a new, full-screen video player, which offers a more consistent design and experience for all types of video lengths, including short-form Reels, long-form videos and even Live content. The upgraded player aims to streamline the experience for both watching and sharing video content. But more importantly, it will default to showing videos
Google announced a slew of new features for Android centered around artificial intelligence (AI) at the Mobile World Congress event in Barcelona. Despite concerns of Google’s Gemini platform generating troubling responses to user queries, the tech giant is pushing full steam ahead with updates for Android. Among the new additions to Google’s Android is the
Nielsen’s January report on viewing usage across linear TV and streaming revealed that YouTube is once again the overall top streaming service in the U.S., with 8.6% of viewing on television screens. Netflix, meanwhile, saw 7.9% of TV usage. The new data points to YouTube’s dominance in the TV streaming arena and marks 12 consecutive