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    February 7, 2023

    Disney+ Advertisers Will Soon Get Hulu’s Ad Targeting Capabilities   

    Disney Advertising has revealed plans to roll out some of Hulu’s ad targeting capabilities to Disney+ at their annual Tech and Data Showcase   When Disney+ launched its ad-supported tier last year, advertisers couldn’t target ads to specific audiences. But with the introduction of Hulu’s ad-targeting tools, advertisers can target a user’s age, gender, and

    January 31, 2023

    Apple launches Business Connect as Advertising Ambitions Intensify   

    Apple launched Apple Business Connect, a new feature that allows businesses to customize the way their information appears across apps including Apple Maps, Messages, Wallet and Siri. To streamline the feature, Apple has forged partnerships with agencies including Reputation, Rio SEO, Uberall and Yext to integrate the tool with their applications. The functionality of Apple

    January 8, 2023

    Amazon adds free music videos, viral videos and more ad-supported content to Fire TV   

    Amazon recently announced that Fire TV users in the U.S. can watch tens of thousands of music for free. There are no downloads, fees or subscriptions are required to watch the music videos. These ad-supported music videos will be available from artists on the Billboard Hot 100, including Taylor Swift, Drake, Harry Styles and Lizzo,

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