Disney Advertising has revealed plans to roll out some of Hulu’s ad targeting capabilities to Disney+ at their annual Tech and Data Showcase When Disney+ launched its ad-supported tier last year, advertisers couldn’t target ads to specific audiences. But with the introduction of Hulu’s ad-targeting tools, advertisers can target a user’s age, gender, and
Apple launched Apple Business Connect, a new feature that allows businesses to customize the way their information appears across apps including Apple Maps, Messages, Wallet and Siri. To streamline the feature, Apple has forged partnerships with agencies including Reputation, Rio SEO, Uberall and Yext to integrate the tool with their applications. The functionality of Apple
Amazon recently announced that Fire TV users in the U.S. can watch tens of thousands of music for free. There are no downloads, fees or subscriptions are required to watch the music videos. These ad-supported music videos will be available from artists on the Billboard Hot 100, including Taylor Swift, Drake, Harry Styles and Lizzo,