TikTok is reportedly testing an AI-powered chatbot called Tako within the app. The chatbot will be able to answer user questions, provide recommendations, and interact with users in a conversational manner using natural language processing technology. The feature is currently being tested with a small group of users in select markets. This move follows other

Augmented reality is coming to Reels Ads and Facebook Stories, Meta announced. They’ve started this already with some advertisers, which offer a more immersive experience and AR filters when marketing to Meta’s audience, including its younger Gen Z users. The technology improves ads ranking by learning which ads are working and which are not and

The new Roku OS 12 updates focus on areas like live TV and sports, and a revamp of the Roku mobile app…

In March, Facebook announced its testing the users’ abilities to access their Messenger inbox within the Facebook app. Back in 2016, Facebook removed messaging capabilities from its mobile web application to push people to the Messenger app, in a move that angered many users. The change comes as Facebook, and other Meta platforms, are looking

The head of YouTube podcasting announced that podcasts will soon be added to YouTube Music. Right now, the platform isn’t looking at signing exclusive deals with podcasters, which has been a key strategy at Spotify. YouTube apparently wants to meld the experience of listening to podcasts on video and audio, so if someone is watching

Disney Advertising has revealed plans to roll out some of Hulu’s ad targeting capabilities to Disney+ at their annual Tech and Data Showcase   When Disney+ launched its ad-supported tier last year, advertisers couldn’t target ads to specific audiences. But with the introduction of Hulu’s ad-targeting tools, advertisers can target a user’s age, gender, and