Nielsen’s July 2023 report shows a new milestone in TV viewing, with cable and broadcast (linear TV) usage falling below 50% among U.S. viewers for the first time. In 2021, linear TV still represented 63.6% of total TV usage Meanwhile, streaming services have skyrocketed 25.3% year-over-year to a record high of 38.7%. YouTube and Netflix were

As competition with TikTok and Instagram Reels heats up, YouTube recently announced an expanded suite of creation tools for its own short-form video platform, YouTube Shorts. Shorts are now being watched by over 2 billion logged-in users each month, prompting the release of more tools to improve the Shorts experience for creators. One of the

Following Twitter’s controversial verification rollout, other social media platforms are trying their luck. Reddit is the latest platform to join the trend with its new testing of “official badges”. The company said it is testing these labels with a small set of profiles as proof of authenticity. The label appears like a flair next to

Meta has taken on the latest attempt to overthrow Twitter and it seems to be working. Threads has broken records with a 100 million signups in the first five days of its launch. Threads is directly tied to your Instagram account. Currently, there are no paid ads and it has basic functionality. Users can post

YouTube is running a new experiment to limit usage on ad blockers by asking users to turn it off or buy a premium subscription after three videos. Users have reported receiving warnings saying “Video player will be blocked after 3 videos.” The message below states that “It looks like you maybe using an ad blocker.

Following the lead of many other streaming platforms, Amazon may be the next company to introduce an ad-supported tier. Amazon Prime Video is reportedly in the beginning stages of creating a new tier where subscribers would automatically get ad-supported content. Users would be asked to pay more for ad-free content. This move is not surprising