YouTube is adding a new format for ads on your TV which shows up when you pause the video, and that’s starting to roll out to users. Back in May 2024, Google announced that YouTube would be getting some new ad formats on TVs, including a format that would place ads on screen whenever the

Snapchat announced a series of new augmented reality (AR) and machine learning (ML) tools designed to help brands and advertisers reach users on the social network with interactive experiences. The company said that it’s been investing in ML and automation to make it faster and easier for brands to create AR try-on assets. Over the

Audio streaming platform Spotify is now turning to its growing video content to attract more advertisers. Spotify is making strategic moves to position itself as a comprehensive entertainment platform, going well beyond its roots as a music-only service to sustain and grow its revenue by reeling in more brands to advertise on its app. On

Netflix announced that it’s launching its own advertising technology platform only a year and a half after entering the ads business. This move pits it against other industry heavyweights with ad servers, like Google, Amazon and Comcast. The announcement signifies a significant shake-up in the streaming giant’s advertising approach. The company originally partnered with Microsoft

Connected TV (CTV) has become a magnet for ad spending but publishers are still working through ways to take better advantage of the channel’s digital capabilities compared to static linear TV. Disney’s new ad formats represent a bid at making brand messaging more interactive, with the hopes of keeping viewers glued to the screen for

Meta is rolling out an expanded set of generative AI tools for advertisers, after first announcing a set of AI features last October. Now, instead of only being able to create different backgrounds for a product image, advertisers can also request full image variations, which offer AI-inspired ideas for the overall photo, including riffs that